Author: avinash saurabh
We here at zoojoo.be are on a mission to help 100 Million people form great habits – not to just get 100 million or a billion users registered on our platform but to make a significant real world change in their lives by helping them form a habit. This is how we define our purpose and this is how we will make a difference.
It’s a worthy goal to achieve and part of it which make it so rewarding is its apparent unassailability. It’s difficult, so we have been told many times but the team knows that at the end it will be all worth it. The goal challenges and obsesses us in many ways. For example we are constantly obsessed about understanding how habits are made, why people change behavior, what is the role of motivation and rewards, how to move people to action, how to reduce time to action etc. One of the interesting research that grabbed our attention right away and which we have been studying since then was The Tiny habits programs designed and run by Prof. BJ Fogg of Stanford University.
Its that time of the year again when a large number of us will start faltering on new year resolutions. Research shows that our resolve starts to waver towards the third and fourth week of January only to die the slow death with the gradual acceptance – “If not this year then next year”
The trend is even evident on social media where the number of check-ins made to places like gyms show a sharp dip during February.
zoojoo.be believes that mental agility is a primary component in our general wellness. So with the intent to let Minds experience the fun of puzzle solving and also to give away great rewards, we would be coming to various Mindtree cafeterias during throughout the 3rd week of January. Participate in the challenge when we are there or just drop by to say hello!